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Ready for sale
Ready for saleAbout the project
1 / 5If you're searching for a luxury coastal resort with a striking all-white design inspired by the finest shades of summer, Direction White Ras El Hekma is one of the strongest projects currently on the North Coast market. The project is developed by Arabella Developments, one of Egypt's most established real estate companies, with over 35 years of market experience.
In this article, we'll cover everything you need to know about Direction White Ras El Hekma: an overview of the project, its location, nearby landmarks, design and master plan, unit types and sizes, prices and payment plans, facilities and services, investment advantages, and a background on the developer and its track record — finishing with answers to the most frequently asked questions.
Direction White is a luxury coastal resort developed by Arabella Developments, spanning 290 feddans in the heart of the Ras El Hekma area on Egypt's North Coast, targeting the A-class niche community. The project is built across 4 development phases, with a design concept built around imagining the North Coast in every shade of white, giving the project its distinctive visual identity.
The project is built on elevated wave-like terraces with heights ranging from 5 to 44 meters, ensuring a panoramic Mediterranean sea view for nearly every unit regardless of its position within the project. Direction White features a private beach stretching approximately 600 meters, with around 80% of the total area dedicated to green landscapes, water features, and crystal lagoons.
Location is one of Direction White's biggest strengths. The project is located at Kilo 192 of the Alexandria – Marsa Matrouh Desert Road, in the heart of the Ras El Hekma area, just around 12 km from the new El Dabaa exit. This prime location ensures easy access from all major routes via the International Coastal Road.
Direction White is surrounded by some of Ras El Hekma's and the North Coast's most important landmarks and resorts, including:
- Sidi Abdel Rahman.
- Mountain View Ras El Hekma village.
- Fouka Road.
- Alamein International Airport.
- New Alamein City.
- El Dabaa Road, around 12 km from its new exit.
- June Sodic village.
- Hacienda Bay village.
This proximity to major destinations gives Direction White a strong competitive edge, whether for a summer home or for investment, thanks to its strategic location amid some of Ras El Hekma's most prestigious resorts.
Arabella built the master plan of Direction White around making the most of every square meter of land to deliver an exceptional summer experience with a unified all-white visual identity, reflected in:
- A total area of 290 feddans divided across 4 development phases.
- Architecture built on elevated wave-like terraces with heights of 5 to 44 meters, ensuring a sea view for every unit.
- A private beach stretching around 600 meters directly on the Mediterranean Sea.
- Around 80% of the total area dedicated to green landscapes, water features, and crystal lagoons.
- A luxury 5-star hotel and a fully integrated commercial district within the project.
- Underground parking to preserve above-ground green spaces.
Direction White is divided into 4 development phases, each with its own name, product mix, and delivery timeline. Here's the latest available inventory and pricing:
- Twin Villa: 258 sqm BUA on a 493 sqm plot, starting from EGP 53 million.
- One Story Villa: 373 sqm BUA on a plot ranging from 840 to 1,153 sqm, starting from EGP 78 million.
- Payment plan: 20% down payment + 20% on delivery + installments over 5 years.
- Chalets (Ground + 1 building):
- 1 bedroom, 65 sqm, from EGP 9.9 million.
- 2 bedrooms, 105 sqm, from EGP 15.5 million.
- 2 bedrooms, 120 sqm, from EGP 16.7 million.
- 3 bedrooms, 155 sqm, from EGP 20 million.
- Townhouse (Ground + 1): 130 sqm BUA + 60 sqm garden (2 master bedrooms), from EGP 21 million.
- Mist Duplex (loft): 225 sqm BUA + 43 sqm garden, from EGP 27 million.
- Payment plan: 10% down payment + 10% on delivery + installments over 6 years, or 15% down payment + 5% on delivery + installments over 4 years (with a 5% discount).
- Chalets (Ground + 1):
- 1 bedroom, 65 sqm, from EGP 10 million.
- 2 bedrooms, 145 sqm, from EGP 19 million.
- Townhouse (Ground + 1):
- 130 sqm BUA + 60 sqm garden (2 master bedrooms), from EGP 18 million.
- 180 sqm BUA + 135 sqm garden (4 bedrooms + maid's room, limited availability), from EGP 27 million.
- Payment plan: 10% down payment + 10% on delivery + installments over 7 years.
- Chalets (Ground + 1):
- 1 bedroom, 65 sqm, from EGP 8.5 million.
- 2 bedrooms, 125 sqm, from EGP 15.5 million.
- Payment plan: 10% down payment + installments over 8 years.
- Cash discount of up to 25%.
- Maintenance fees of 8% of the unit price.
All units are delivered fully finished, including air conditioners and kitchen cabinets, and a large share of them enjoy a direct view of the sea or the crystal lagoons, making Direction White one of the strongest options for anyone searching for a chalet or villa for sale in Ras El Hekma.
Important note: these prices, sizes, and delivery dates reflect actual available 2026 inventory, but remain subject to change or sell-out depending on the pace of sales in each phase. To confirm the availability of a specific unit and book it, contact us directly for the latest price list and inventory update.
Arabella offers different flexible payment plans for each phase of Direction White, suited to both summer-home buyers and investors:
- Phase 1 (near delivery): 20% down payment + 20% on delivery + installments over 5 years.
- Oyster phase: 10% down payment + 10% on delivery + installments over 6 years, or 15% down payment + 5% on delivery + installments over 4 years with a 5% discount.
- Water Creek phase: 10% down payment + 10% on delivery + installments over 7 years.
- Water Crest phase: 10% down payment only + installments of up to 8 years, with a cash discount of up to 25% for immediate full payment.
- Maintenance fees across the project are 8% of the unit price.
These flexible systems make Direction White's installment plan a genuinely practical option, whether you're looking for a near-delivery unit or prefer a longer payment plan on a later phase.
Direction White is designed to offer a complete hotel-style experience throughout the summer season. Key facilities and services include:
- A private beach stretching 600 meters on the Mediterranean Sea.
- A luxury 5-star hotel with full hospitality services.
- A spa and dedicated relaxation area.
- A gym and fitness center.
- Multiple swimming pools spread throughout the project.
- A clubhouse and full sports facilities.
- Dedicated children's play areas.
- Walking and cycling tracks.
- Restaurants, cafés, and a variety of retail outlets.
- Underground parking.
- 24/7 security and a fully gated community.
Direction White isn't just a summer destination — it's also a strong investment opportunity, for several reasons:
- A strategic location in the heart of Ras El Hekma, close to Sidi Abdel Rahman, Alamein International Airport, and New Alamein City.
- A unique wave-terrace architecture ensuring a direct sea view for most units.
- A private beach and a 5-star hotel that consistently drive rental demand and market value.
- A trusted developer with over 35 years of experience in the Egyptian real estate market.
- Fully finished units, reducing the cost and effort of moving in.
- Flexible payment plans with a 10% down payment and installments of up to 7 years, making it easier to enter the investment market.
- The option to rent the unit seasonally for high summer returns, or resell it as prices rise with construction progress.
Arabella for Tourist & Urban Development is one of Egypt's most established real estate developers, founded in 1988 and headquartered in New Cairo, chaired by Engineer Mohamed Amin.
Over more than 35 years, Arabella has delivered a wide range of premium residential and commercial projects across Egypt, with total investments reaching approximately USD 2 billion by 2023, reflecting the company's scale and weight in the Egyptian real estate market.
Some of the company's most notable past and current projects include:
- Arabella Compound in New Cairo.
- Arabella Plaza, the company's commercial mall.
- Ena Walks in New Cairo.
- The Ark project in the Fifth Settlement, developed in partnership with investment groups including Organi Group, Al-Safi Group, and Abdel-Maksoud Group.
- Direction White in Ras El Hekma, one of the company's newest and largest coastal projects.
This strong track record of successful projects across New Cairo and the North Coast gives investors and buyers strong confidence in Direction White as one of Arabella's most ambitious current developments.
What is the Direction White Ras El Hekma project?
Direction White is a luxury coastal resort by Arabella Developments, located in Ras El Hekma on 290 feddans, featuring chalets, townhouses, twin houses, duplexes, and standalone villas with a distinctive all-white design and a 600-meter private beach.
Where is Direction White located?
It's located at Kilo 192 of the Alexandria – Marsa Matrouh Desert Road, in the Ras El Hekma area of the North Coast, around 12 km from the new El Dabaa exit.
Who is the developer of Direction White?
The developer is Arabella for Tourist & Urban Development, founded in 1988.
Is Direction White directly on the beach?
Yes, the project features a private beach stretching around 600 meters, and thanks to the wave-terrace design, most units enjoy a direct sea view.
How much does Direction White cost?
Chalet prices start from around EGP 8.5 million (Water Crest phase), varying by phase, unit type, and size, going up to EGP 53 million for a twin villa and EGP 78 million for a one-story villa in the near-delivery Phase 1. Contact us for the latest price update and available inventory.
What is the installment plan at Direction White?
The payment plan varies by phase: from a 10% down payment with installments of up to 8 years in the Water Crest phase, up to a 20% down payment + 20% on delivery with installments over 5 years in the near-delivery Phase 1.
What unit types are available at Direction White?
Chalets (1 to 3 bedrooms), townhouses, loft duplexes, twin villas, and one-story villas, with areas starting from 65 sqm for a chalet and going up to 373 sqm for a standalone villa.
When is Direction White delivered?
Delivery dates vary by phase: Phase 1 is delivered within 6 months, the Oyster phase within around a year, while the Water Creek and Water Crest phases are in later construction stages.
Is Direction White a good investment?
Yes — thanks to its strategic location, private beach, luxury 5-star hotel, and a trusted developer with over 35 years of experience, Direction White is one of the projects generating strong rental and resale returns in Ras El Hekma.
Can I resell or rent out my unit at Direction White?
Yes, whether for seasonal summer rental or resale as prices rise with the project's construction progress.
For more details on the latest Direction White Ras El Hekma prices and currently available units, contact us now and book your viewing.
Yes. This page lists the current published units available in Direction White in Ras El Hekma by Arabella Developments on Aqar Sahel.
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